Do you recall Dr. Suess’ children’s book GREEN EGGS AND HAM? In the book, Sam successfully convinces his prospect to become a consumer of these products–an excellent example of personal selling! For this DB you will first need to read the book or watch this video:
After reading the book or viewing the video,
1. identify and discuss one factor that contributed to Sam’s success as a “salesperson.” Think about each step in the selling process.
2. Name one thing Sam did not do at all.
3. Using Sam as your salesperson, provide an example of something you can imagine Sam doing and saying to improve his sales presentation.