LC Digital Business Strategy
June 11, 2025 | Essay Service
Assignment:
This case study essay requires analysing a real-world case of a digital business and evaluating its business model. Please select a company of your choice and analyse its business models using the Service-Dominant Business Model (SDBM) Radar, focusing on the following five
elements: (1) Co-created Value-in-Use and Target Customer; (2) Customer Experience, (3) Actor Value Propositions and Roles, (4) Costs and Benefits for Each Actor, and (5) Actor coproduction Activities.
You may structure your report as follows:
1. Company and Industry Overview:
(i). Select a digital business that interests you.
(ii). Provide a brief introduction to the company, including its core services/products, and related industry.
2. Business Model Analysis:
Briefly describe the business model used by the organization and its five designing steps:
(i) Co-created Value-in-Use and Target Customer;
(ii) Customer Experience,
(iii) Actor
Value Propositions and Roles,
(iv) Costs and Benefits for Each Actor, and
(v) actor
coproduction Activities.
3. Justification and Recommendations:
Justify the business model and recommend for potential improvements: how the business model can be improved or renovate by applying digital technologies?
This case study essay requires analysing a real-world case of a digital business and evaluating its business model. Please select a company of your choice and analyse its business models using the Service-Dominant Business Model (SDBM) Radar, focusing on the following five
elements: (1) Co-created Value-in-Use and Target Customer; (2) Customer Experience, (3) Actor Value Propositions and Roles, (4) Costs and Benefits for Each Actor, and (5) Actor coproduction Activities.
You may structure your report as follows:
1. Company and Industry Overview:
(i). Select a digital business that interests you.
(ii). Provide a brief introduction to the company, including its core services/products, and related industry.
2. Business Model Analysis:
Briefly describe the business model used by the organization and its five designing steps:
(i) Co-created Value-in-Use and Target Customer;
(ii) Customer Experience,
(iii) Actor
Value Propositions and Roles,
(iv) Costs and Benefits for Each Actor, and
(v) actor
coproduction Activities.
3. Justification and Recommendations:
Justify the business model and recommend for potential improvements: how the business model can be improved or renovate by applying digital technologies?